Muschi means Pussy in German. Kick off your brand with that kind of name in the U.S. and frankly most parts of the world and you’re in for controversy right off the bat. Do it in Berlin and no one bats an eye. Regardless of the name, Muschi has turned heads with their product. Made for men and women you can see it everywhere in Berlin. Their clean typography and great fitting merchandise makes it well worth the euro’s. Even though a lot of the witty statements found on the gear doesn’t make much sense to non-German speaking people, it doesn’t really matter. Get a shirt and then wear it while you chain smoke cigarettes and chug Sterny’s on the corner in Kreuzberg and no one will know that you are a clueless tourist.
