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When you enter SUPERbrands new studio in Carlsbad California, you will be met with the unique contrast of surfboard shaping, glassing areas in the back, and silk dresses up front. With their cool and casual aesthetic, creative graphics, strong attention to detail, and use of high-quality fabrics like silks and leather, SUPERbrand has merged boutique and traditional surf fashion to create something new. It doesn’t stop at their clothes either, SUPERbrand has also incorporated this look and feel into their surfboards by covering them with skate-influenced full-board graphics, and bringing in some of the best surfers in the world (Dion Agius, Clay Marzo, and Ry Craike) to help create innovative shapes. This is definitely a brand to keep an eye on as it begins to take off.

Take a look at the entire fall 2012 line:

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