E. Tautz Branding Study

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E. Tautz. engaged Moving Brands to create a unique identity for new, luxury, ready-to-wear menswear brand.

Patrick Grant, who owns E. Tautz won the 2010 British Fashion Award for Menswear Designer for his E Tautz label. But all this was ahead of him when he approached Moving Brands to realise his vision of appealing to an increasingly broad, yet just as discerning customer. Whilst being from the acclaimed stable of Norton & Sons, E. Tautz is a separate, stand-alone brand which needed to thrive on its own merit and away from the context of the Savile Row salon in boutiques and luxury department stores around the world. Moving Brands were tasked with expressing the brands’ rich history and the story – ‘a wardrobe for a life less ordinary’ – that lay at its heart.

In short we think this is a beautiful representation of clean, sophisticated, no b.s. design.

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