Ouibonjour translates from French directly to “Yes, hello”. Judging by the apparel they are producing their message seems just as direct. It’s about form fitting cut and sew, and bold Japanese inspired icons.
I have been a huge fan of tonal prints, and the white Howaito fleece doesn’t disappoint. The brand hails from street-wear savant Berlin and we’ll be watching their every move, scooping up as many pieces as we can.