Muschi means Pussy in German. Kick off your brand with that kind of name in the U.S. and frankly most parts of the world and you’re in for controversy right off the bat. Do it in Berlin and no one bats an eye. Regardless of the name, Muschi has turned heads with their product. Made for men and women you can see it everywhere in Berlin. Their clean typography and great fitting merchandise makes it well worth the euro’s. Even though a lot of the witty statements found on the gear doesn’t make much sense to non-German speaking people, it doesn’t really matter. Get a shirt and then wear it while you chain smoke cigarettes and chug Sterny’s on the corner in Kreuzberg and no one will know that you are a clueless tourist.
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The Fashion Photography of Sarah Staiger
Sarah Staiger is a Berlin-based portrait and fashion photographer who has spent a considerable amount of her professional career in Paris where she learnt her craft first-hand from some big names in the fashion industry.
Rhianna Cooper is not only a badass photographer, she is also a next-level stylist, and creative director of jewelry/accessory label Vidakush.
I came across room capacity when walking to my office the other day. The store is located in Berlin Mitte, in my close neighborhood, and when I stared into the hollow eyes of this otherworldly golden alien mask that was looking at me from the window display I asked myself why the hell I had never taken notice of this pearl before.